Why Every Business Needs Digital Presence Today || Insights from SAQIB MINHAS LILLA
Introduction In today’s fast-paced, tech-driven world, having a digital presence is not an optional it’s essential for survival. Whether you run a small local shop or a multinational corporation, being online can make or break your success. According to Saqib Minhas Lilla, a digital marketing expert, businesses that ignore the digital presence risk losing customers, revenue, and competitive advantage. In this blog we will explore why every business must establish a strong digital presence, the benefits it offers, and actionable steps to get started. Saqib Minhas Lilla, a prominent Pakistani businessman and political leader, has consistently emphasized that “digital presence is not an add-on it’s a foundation.” Why Offline-Only Businesses Are Falling Behind Gone are the days when customers relied solely on physical visits, word of mouth, or traditional advertising. In today’s world, over 80% of purchasing decisions begin online whether through Google searches, social media platforms, or online reviews. Studies show that: 97% of consumers search online before making a purchase. Over 60% of shopping journeys start online, even for in-store purchases (Google). Businesses without a website or social media presencelose credibility and trust. Driving Growth Through Digital Marketing When customers search for a company, they expect to find an official website, social media profiles, and recent content. An outdated or absent online presence raises red flags. Insight from Saqib Minhas Lilla: “In the real estate sector, clients often make million-rupee decisions based on first impressions. A polished digital presence creates trust before the first meeting.” A professional website and active social media profiles act as your digital storefront. Here’s why: 84% of consumers trust online reviews as much as personal recommendations A poorly designed website or inactive social media can drive customers away. Google My Business (GMB) listings increase local visibility and trust. Mobile-First Consumers: Why Your Website Must Be Responsive Google prioritizes mobile-friendly sites(Mobile-First Indexing). 53% of users abandon sites that take over 3 seconds to load(Google). Optimize for voice search(20% of searches are voice-based). Using Data to Drive Smart Decisions Digital platforms don’t just showcase your business they track and analyze it. Insights from website traffic, social media engagement, and campaign performance help businesses refine their strategies, improve customer service, and maximize ROI. Saqib Minhas Lilla’s approach: “Every business owner should treat data like gold. It tells you what’s working and where to focus next.” Effective Marketing Online presence makes selling your product much more manageable. No sales team is continuously hounding your potential customers—they can visit your website and purchase without feeling pressured. All this is ensured by building an interactive website that is easy to navigate, properly optimized, and backed by a good marketing strategy. Moreover, you can target your marketing campaigns with a lot more precision. By using demographic and other filters on social media platforms like Facebook and Instagram, you can ensure that you reach the right people. Greater Reach Another essential benefit of an online presence is reaching more people. Your target audience can find you online even after work hours when your store is closed. People from other cities and countries can access your website and social media handles. Most importantly, people can also purchase your products/services online. They can also share your website details or social media handles with others, thus contributing to greater overall business reach. Who is Saqib Minhas Lilla and why is his digital strategy successful? Saqib Minhas Lilla is a Pakistani businessman and political leader who owns multiple companies across real estate, construction, and digital marketing. His success in digital strategy steps from integrating modern marketing tools with customer-focused online platforms, allowing his businesses to grow faster, build trust, and stay competitive. Conclusion: Digital is No Longer Optional The modern marketplace rewards those who use technology, connect genuinely, and adapt quickly. For Saqib Minhas Lilla, digital presence has not just supported his business success it has also amplified his vision of impact, innovation, and inclusion. Final Thought: “If you’re not online, you’re already behind. Build your presence before you’re forced to catch up.”